In conclusion, Starbucks is an innovative and creative company that, since 1971, continues to impress stockholders, employees, and customers with its coffee and corporate social responsibility. These past few years, Starbucks has hit significant roadblocks that have directly affected its success, such as COVID-19, unionization in stores, and mobile ordering issues (Sorkin & Schultz, 2022). But, Starbucks has already taken steps to fill those holes and will become a more robust business than before. Doing that will take hard work from upper-level management and the average barista to "roll with the punches" and grow with Starbucks.

           Starbucks must fix the AI within its mobile ordering and pay app to understand when a customer orders (peak times), what they ordered, and how many orders are ahead. Not doing so will continue to see angry customers and burnt-out baristas (Smith & Doe, 2022).

           Starbucks should consider implementing AI technology within the mobile ordering app to allow customers with questions a trustworthy and knowledgeable outlet to ask those questions, such as chatbots. Or training for employees will enable them to answer low-level questions regarding the app to help the customer understand and leave happy (Smith & Doe, 2022).

           McDonald's mobile ordering app is working well and has limitations for customers not to overload its employees (Taylor, 2018, p. 9). Starbucks has already allowed customers too much freedom on its app, and there is no going back. Starbucks needs to either go back to a slower model of excellent coffee or find a way to allow baristas to hit the order completion times they have laid out; it cannot be both (Smith & Doe, 2022).

           Dunkin' Donuts is making its way back into the coffee world with less jargon and a need for familiarity than Starbucks, making the experience at Dunkin' Donuts less intimidating and more relaxing for some (Butler, 2017, p. 10). That is not to say that both don't fill necessary roles, a casual cup of coffee and conversation vs. a coffee experience with above-average service expectations.

           Starbucks must choose if it will lower itself to fast food or keep a classier experience as the "Third Place" as it is now; Starbucks is moving to a faster and less personal way of service (Smith & Doe, 2022). Many local and smaller cafes are waiting to take the spot of the "Third Place," where the coffee is served in mugs in the cafe, and the environment is a more welcoming place to stay and chat.

           To say Starbucks cannot overcome this is bold and underestimates the giant in the coffee industry. But to say there will be no consequences if nothing is done is foolish.